Nick’s friends must present him with the perfect gift for his birthday. Nick is a real picky guy, so Nick’s friends to go ask Nick what sounds cool to him. What do you get for the man who has everything?

Marble Slab Creamery calls on the marketing talents of Masterson, Jameson, and Peters to give a new, hip, and edgy campaign that will take Ice Cream into the next millennium. Will they be able to create the pitch or be fired for their lack of vision?

“This is like an episode of AMC’s Mad Men in four minutes,” raves The P! Company publisist under duress.